Kulturelle Unterschiede zwischen Deutschland und Österreich (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2009 im Fachbereich Design (Industrie, Grafik, Mode), Note: 2,5, AMD Akademie Mode & Design GmbH, Veranstaltung: Interkulturelles Management, Sprache: Deutsch, Abstract: Die Bundesrepubliken Österreich und Deutschland weisen neben der gemeinsamen Sprache auch eine mehrere Jahrhunderte umfassende gemeinsame Geschichte auf. Dennoch haben Österreicher spezifische Verhaltensweisen und eine eigene kollektive Identität entwickelt. Ziel der vorliegenden Arbeit ist es, kulturelle Unterschiede zwischen beiden Staaten herauszuarbeiten und auf potentielle Kommunikationsprobleme hinzuweisen. Die Arbeit konzentriert sich dabei auf die Kommunikation im Geschäftsbereich und ist in vier Abschnitte unterteilt. Sie beginnt mit einer Definition des Kulturbegriffs. Es folgt eine Gegenüberstellung der soziostrukturellen Daten beider Staaten. Der nächste Teil der Arbeit befasst sich mit sprachlichen Differenzen, während der letzte Teil gesellschaftliche Gepflogenheiten und Umgangsformen miteinander vergleicht. In der Methodik orientiert sich die Arbeit an der Studie des niederländischen Kulturwissenschaftlers Geert Hofstede und seinem Modell der vier Dimensionen Individualismus, Maskulinität, Machtdistanz und Unsicherheitsvermeidung.

Kulturelle Unterschiede zwischen Deutschland und Österreich (German Edition) by Kerstin Kränzer

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