Leisure Marketing Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.

A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:

• Disneyland Resort, Paris: The Marketing Mix


• Manchester United Football Club: Marketing the Brand


• The Growth of the Online Retail Travel Market


• Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping


• Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.

This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.

Leisure Marketing by Susan Horner, John Swarbrooke

From reader reviews:

Leo Rizer:

Have you spare time for just a day? What do you do when you have a lot more or little spare time? Yes, you can choose the suitable activity intended for spend your time. Any person spent their particular spare time to take a go walking, shopping, or went to the actual Mall. How about open or maybe read a book titled Leisure Marketing? Maybe it is being best activity for you. You recognize beside you can spend your time using your favorite's book, you can wiser than before. Do you agree with their opinion or you have additional opinion?

Emma Berkey:

As people who live in often the modest era should be revise about what going on or data even knowledge to make them keep up with the era which can be always change and progress. Some of you maybe will certainly update themselves by studying books. It is a good choice for you but the problems coming to an individual is you don't know what type you should start with. This Leisure Marketing is our recommendation to make you keep up with the world. Why, as this book serves what you want and wish in this era.

Neil McNatt:

The particular book Leisure Marketing has a lot info on it. So when you read this book you can get a lot of profit. The book was compiled by the very famous author. Tom makes some research just before write this book. That book very easy to read you can find the point easily after reading this article book.

David Paras:

What is your hobby? Have you heard that will question when you got students? We believe that that problem was given by teacher on their students. Many kinds of hobby, Every individual has different hobby. And you also know that little person including reading or as reading through become their hobby. You should know that reading is very important in addition to book as to be the thing. Book is important thing to include you knowledge, except your personal teacher or lecturer. You find good news or update in relation to something by book. A substantial number of sorts of books that can you choose to adopt be your object. One of them are these claims Leisure Marketing.