Media Strategies for Marketing Places in Crisis Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents.

Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.

Media Strategies for Marketing Places in Crisis by Eli Avraham, Eran Ketter

From reader reviews:

Jane Garner:

The book Media Strategies for Marketing Places in Crisis can give more knowledge and also the precise product information about everything you want. So why must we leave a good thing like a book Media Strategies for Marketing Places in Crisis? Wide variety you have a different opinion about guide. But one aim this book can give many information for us. It is absolutely correct. Right now, try to closer with your book. Knowledge or details that you take for that, you may give for each other; you may share all of these. Book Media Strategies for Marketing Places in Crisis has simple shape but you know: it has great and large function for you. You can appear the enormous world by open and read a reserve. So it is very wonderful.

Brent Jones:

Nowadays reading books become more than want or need but also be a life style. This reading behavior give you lot of advantages. The advantages you got of course the knowledge even the information inside the book which improve your knowledge and information. The info you get based on what kind of book you read, if you want get more knowledge just go with knowledge books but if you want feel happy read one with theme for entertaining such as comic or novel. The Media Strategies for Marketing Places in Crisis is kind of book which is giving the reader unpredictable experience.

Tommy Cowen:

The guide with title Media Strategies for Marketing Places in Crisis includes a lot of information that you can find out it. You can get a lot of advantage after read this book. This specific book exist new understanding the information that exist in this reserve represented the condition of the world at this point. That is important to yo7u to understand how the improvement of the world. This kind of book will bring you inside new era of the glowbal growth. You can read the e-book on your own smart phone, so you can read the item anywhere you want.

Michael Quintanar:

People live in this new time of lifestyle always try and and must have the extra time or they will get large amount of stress from both everyday life and work. So , once we ask do people have spare time, we will say absolutely indeed. People is human not really a huge robot. Then we question again, what kind of activity do you possess when the spare time coming to anyone of course your answer can unlimited right. Then do you try this one, reading books. It can be your alternative with spending your spare time, often the book you have read is Media Strategies for Marketing Places in Crisis.