Analyse und Bewertung von Call Media-Möglichkeiten in Casting Show (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Fachhochschule Düsseldorf, Sprache: Deutsch, Abstract: In den vergangenen Jahren haben Medienunternehmen ihre Geschäftsmodelle diversifiziert,
um die Abhängigkeit von schwankenden Werbeeinnahmen zu verringern. Vor allem der
Einsatz von Call Media hat sich neben der klassischen Werbefinanzierung als bedeutende
Ertragssäule für Rundfunkveranstalter etabliert.
Formate wie „Deutschland sucht den Superstar“ zeigen, dass mit der Einbindung telefonischer
Interaktionselemente programmliche als auch wirtschaftliche Erfolge zu erzielen sind. Es
stellen sich daher folgende Fragen: Welche Einsatzmöglichkeiten bieten sich Casting Shows,
um die Beziehungen zu Ihren Zuschauern zu intensivieren und somit Kundenbindung,
Markentreue sowie Programmattraktivität zu steigern? Wie erfolgreich integrieren Casting
Shows Call Media-Dienste in das Fernsehprogramm und wie intensiv ist die Nutzung durch
Fernsehzuschauer?[...]

Analyse und Bewertung von Call Media-Möglichkeiten in Casting Show (German Edition) by Patricia Waindok

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