Venta en tienda : Los clientes le aconsejan (Divulgación) (Spanish Edition) Book PDF, ePub eBook

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Book Descriptions:
Su objetivo es poner al alcance del lector los resultados de varias investigaciones sobre consumidores finales, interpretarlas y sugerir conclusiones para aumentar las ventas. Cuatro voces autorizadas opinan sobre las relaciones entre vendedor y consumidor: los clientes (con varias encuestas que totalizan 648 entrevistas), los vendedores, los comerciantes y el propio autor, entablan un coloquio virtual que nos empuja a serias reflexiones para mejorar la venta minorista. De forma complementaria, el libro proporciona información valiosa y actual sobre normalización, calidad y legislación sobre la protección del consumidor, aumentando la profesionalidad del vendedor. Al final de cada una de sus cuatro partes, el libro resume las sugerencias prácticas expuestas. Y como conclusión, dedica unas páginas a un completo examen y autovaloración. El autor utiliza una forma de escribir directa, a medio camino entre una buena novela y un manual.

INDICE

• Hablan los compradores • Habla la tienda • Hablan los vendedores • Habla el coordinador • Despedida • Bibliografía

Venta en tienda : Los clientes le aconsejan (Divulgación) (Spanish Edition) by Manuel Artal Castells

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