Wettbewerbsvorteile durch Wissen: Knowledge Management, CRM und Change Management verbinden (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Wachsende Komplexität prägt die Unternehmenswelt seit Jahren auf fast allen Ebenen. Die Autoren beschreiben einen praxiserprobten, ganzheitlichen Ansatz, um Komplexität in Unternehmen beherrschbar zu machen und Wettbewerbsvorteile zu generieren. Dafür verbinden sie Methoden aus Wissensmanagement, Kundenbeziehungsmanagement (CRM) und Change Management mithilfe von wissensbasierten Softwarelösungen. Der Band bietet Managern und Projektleitern einen Handlungsleitfaden zum Aufbau von Mehrwerten für unterschiedliche interne und externe Zielgruppen.

Wettbewerbsvorteile durch Wissen: Knowledge Management, CRM und Change Management verbinden (German Edition) by Bernhard Mescheder, Christian Sallach

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